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VUDU PR??

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    VUDU PR??

    I haven't seen any ads for vudu in the general media? Are you guys going to launch a big marketing blitz to get more attention for your product? I've read reviews via Google from various mags but not on TV, or newspapers, general mags, etc.... no one I know has ever heard of it, and many friends are in IT ...

    #2
    Re: VUDU PR??

    Sorry to say suspiciously absent...and I've talked to Circuit City, Best Buy and a few others and get blank stares (I live in CT)...you guys really should put yourself out there if you want this thing to take off.

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      #3
      Re: VUDU PR??

      Well from what I hear, they are only going to be selling the box at high end retail store for now.

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        #4
        Re: VUDU PR??

        Understandable...you don't have the budget to throw it out everywhere until you get enough purchasing of the product, sticky situation.

        BUT...get your advertising manager to get off his butt, no one has heard of it...and please don't add in all the review quotes..;-) That's not coming from the average Joe out there.

        I want it...may get as a Christmas present (dropped hints) but I am also leary of new products (technology) which very few people have heard of...no matter how good it is. This is one of a few reasons I haven't dropped the 4 bills on it yet.

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          #5
          Re: VUDU PR??

          I heard that tweeter was going to sell it. BestBuy has their own netflix-like service don't they? so I don't see them selling it ... Yep - $400 may be too steep for the general consumer. I'm wondering if they're waiting on getting a better catalog in place - most mainstream movies are not available.

          Comment


            #6
            Re: VUDU PR??

            Well also (See IPhone lawsuits) most of us know that when a product has been out there awhile the prices drop, folks wait. Well isn't this company in CA? Tweeter in CT closed it doors...

            Suggestion: Offer something akin to the game industry when you pre-order a software product in BETA....something that users 6 months down the road won't get.

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              #7
              Re: VUDU PR??

              Here's what I see as the philosophy, guys.

              First of all Vudu wants to capture the high end market of early adopters. The box is going to be carried by Tweeter (no, they didn't go out of business everywhere - the remaining stores are all profitable), Magnolia stores that are not part of Best Buy and probably a few other high end retailers here or there.

              Vudu, being a small player does not have the supply chain systems in place yet to support a large box retailer like Circuit City or Best Buy. If those places started selling large numbers of boxes, Vudu likely doesn't have the capability to keep up and that's not good.

              Rather, when you start to market a product, you target an initial market that you can sell to with good profit margins. Then as your volume grows and as you get cash flow from your product you can begin to expand your distribution base and lower your price at the same time. I think that's what Vudu is going to do. If they are presently making good money on the box and shipping out the door every product they can produce at this point (I don't know that) then a marketing campaign won't help and would in fact hurt.

              I'm not privy to sales numbers but I hope they are good...

              Comment


                #8
                Re: VUDU PR??

                Agreed..that's the standard model for most small companies....

                But still pump a little advertising since those "high end stores" you listed are no longer or don't exist in New England....a nice movie box would be appreciated during those long cold winters...esp during snow storms!

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                  #9
                  Re: VUDU PR??

                  I agree with the comments below. Most people, even in the techie world have never heard of VUDU. Money, marketing, chicken before the egg sort of thing...But certainly getting the word out needs to be done. The price is a big obstacle in my opinion. 400 clams is a lot for the average Joe and looking around me I just don't see any of my friends forking out if they even knew about it. The part that really kills the decision is the fact that once I pay 400 clams I still have to pay top dollar for every film afterwards. The average Joe is just going to stick to cable or blockbuster/netflix. You need to get a marketing hook out there somehow... 50 free movies with the purchase of a box. Something that Joe is going to stop and go, "wow! Thats pretty good, I'm gunna get one". At the moment all my friends just say, "dang , expensive, and forget it if you have to buy or rent the films at full price afterwards"...They are not techies or watch that many films so, maybe its not the target market but nonetheless, the point is clear. There's no hook, no incentive to take the plunge and cough up 400 big ones.

                  Comment


                    #10
                    Re: VUDU PR??

                    I paid $250 for my first CD player (in 1985). I did that when you could fit all of the available CD titles on a rack about 8 feet wide and 6 feet tall. The points you make could have been made back then too. Why would anyone spend that much money (probably more than $500 in today's dollars) just to listen to music, when they can use their good old walkman and/or record player?

                    The fact is that on-demand video rental with instant start capability is at least as different from DVDs as CDs were from LPs and casettes and DVDs were from VHS. There is the potential for tremendous added value in not having to deal with the hassle of physical media at all. The people who realize that and want it will understand that and probably be willing to pay for the hardware. I am such a person.

                    Sure, not everyone is ready for that or willing to pay for it but I would bet there are quite a few, even today. I would also argue that it will only be a matter of time, if this thing takes off, before many more are willing to do so. In that scenario, the current issues with content would be resolved and the hardware will come down in price. Everybody wins.

                    Comment


                      #11
                      Re: VUDU PR??

                      IMHO, Vudu is just the beginning of the wave that will revolutionize home entertainment. I believe that 10 years from now, broadcast schedules will pretty much be a thing of the past. You'll be able to watch your favorite movies and shows whenever and wherever you want.

                      What if, Vudu was able to carry all your favorite TV shows and every week you could stream the weeks episode whenever you wanted. It would change viewing habits as much as TiVO and Replay have done...

                      Comment


                        #12
                        Re: VUDU PR??

                        I did see the a 1/4 page advertisement on the back of last weeks Magnolia HiFi Sunday paper ad. Maybe the slow leak has gotten bigger?

                        Comment


                          #13
                          Re: VUDU PR??

                          I guess it's a step in the right direction, but I would hope they will expand beyond hobbyist magazines. I heard about Vudu in PC Mag. They're not exactly mainstream. Others say their ramping up slowly -- I don't know what their waiting for, personally ....

                          Comment


                            #14
                            Re: VUDU PR??

                            There are several reasons why it might make sense for a company like Vudu to gradually ramp up the number of customers. It gives them time to work the kinks out with a manageable number of customers. Adding a ton of new users all at the same time, especially right at the beginning, has a certain amount of risk of causing the entire system to crash. Having a limited number of customers makes this both less likely and less of a customer satisfaction issue if it were to occur. As the system proves itself and any issues get worked out, the chances of this type of problem diminish greatly.

                            Also, as has been noted, the current selection of movies is expected to improve over time. Having the number of customers grow along with that makes sense from a customer satisfaction perspective.

                            Lastly, fancy marketing costs a lot of money. Given the 2 reasons I already mentioned, it is likely to make more sense to do the gradual ramp up and spend the money elsewhere. There is a lot to consider when launching a company and how fast it should grow and how you should market it to achieve that are not always as simple as you might think.

                            Comment


                              #15
                              Re: VUDU PR??

                              I found a write up about Vudu in the October issue of Popular Science and another review on Cnet. Almost everyone I have spoken with at CC, Bestbuy and Comp USA never heard of the company or the concept.
                              Last edited by Nded; 10-30-2007, 01:21 PM.

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