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Check out this week's Business Week cover article

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    Check out this week's Business Week cover article

    The cover story is titled "I Want my iTV." It notes that "While the technology is mostly in place, the players--from cable companies to film studios--can't agree on how to make it happen." The article reaffirms what we have been hearing from the Vudu folks that much, if not most, of the problems lie with the film studios. Unfortunately, Vudu is not mentioned. By the way, I own AppleTV, Moviebeam and Vudu. Vudu is by far the best of them all. Moviebeam had too limited of a slection, but had some titles (usually around 5 to 7) available in HD. Unfortunately, during the time I had Moviebeam set up (I have since disconnected it) there was only one HD title that I felt compelled to rent. BTW, the HD films were compressed, but the one that I rented still looked pretty good.

    Hopefully the link, below, will take you to the BW article.


    http://www.businessweek.com/magazine...ndex_top+story

    #2
    Re: Check out this week's Business Week cover article

    Its a great article and really demonstrates what the "Gear Heads" want vs what the content holders want from a licensing perspective.

    I really liked the Apple TV / iTunes licensing model explanation:

    But Jobs is also the bogeyman that has forced fearful media bosses to change their approach to Webified TV. In music, Apple turned the traditional model upside down by charging a premium for gear while setting a flat, low price of 99 cents per song download. Now Apple has amassed a cash horde of $15.4 billion, while the music industry is awash in red ink. No wonder Hollywood studios and broadcasters are hell-bent not to hand similar power to anyone else?and particularly not Jobs. "We know that Apple has destroyed the music business, in terms of pricing, and if we don't take control they'll do the same thing on the video side," NBC Universal (GE ) chief Jeff Zucker told an audience at Syracuse University's S.I. Newhouse School of Public Communications on Oct. 29.

    Jobs actually did try the same thing with Apple TV. Amid all the hoopla over Apple's iPod, iPhone, and Mac, Apple TV is the one product that even Jobs concedes isn't a smash hit. It's a neat idea, a box that lets you buy videos off the Web and play them on a TV. But the business model is flawed: You can only buy what's on iTunes, 1,050 titles in all, vs. the 85,000 offered by Netflix. My whizzy $299 white, gray, and silver Apple TV box sits largely unused next to a big-screen television in my bedroom. The process is like running a Rube Goldberg contraption. Start with a Mac, where you download videos; wait for them to be transferred by wire or Wi-Fi to the somewhat limited storage on the Apple TV box. By then, you might as well have just watched the stuff on the computer screen.

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      #3
      Re: Check out this week's Business Week cover article

      But Jobs and iTunes didn't destroy the music business. The music business destroyed itself. If anything, iTunes has helped stem the piracy that was so rampant (and still is to an extent) by allowing people to purchase what they wanted to hear in an easy way to do it. And it's been wildly successful. It's the model of what consumers want. If it were up to the music publishers, we'd probably still be using 8 tracks! Or at least I'd have to "rent" my music for a monthly fee as opposed to purchasing just what I want.

      The quote from Zucker is so disingenuous as well. Apple's cash horde is a result of them selling great hardware and software AND GIVING CONSUMERS WHAT THEY WANT. They didn't develop that cash from selling music on iTunes. If the media companies would move out of "I've got to protect myself and to heck with the consumer" and instead gave consumers ready access to what we want, then they'd be awash in cash as well...

      A couple final comments that I've just decided to add in here after further thinking:

      Vudu needs to succeed because only by a product/service like Vudu succeeding will the studios begin to change their ways and adopt a more friendly model. These companies tend to be stuck in the past for a while and because they are so large, it takes a long time to get them to change their ways. We've begun to see the ripples in improvement already...Some of the indie studios are now allowing 48 hour viewing windows. If Vudu can show the studios they can make more money by being more flexible, then the studios will eventually get it. But it's a slow process. Vudu doesn't have the clout or financial capital of an Apple, Inc. (whose success with movies is somewhat debatable) so they have to work more slowly, more quietly. It's going to take time and patience is what will be required.
      Last edited by NA9D; 11-10-2007, 11:01 AM.

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        #4
        Re: Check out this week's Business Week cover article

        Nice review here:

        http://www.bigpicturebigsound.com/vu...iew-1285.shtml

        Comment


          #5
          Re: Check out this week's Business Week cover article

          Not a bad review at all. Even got in all the gory details....thanks.

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