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Vudu Forum Guidelines

The Vudu Forums are designed to help viewers get the most out of their Vudu experience. Here, Vudu customers may post information, questions, ideas, etc. on the subject of Vudu and Vudu -related issues (home theater, entertainment, etc). Although the primary purpose of these forums is to help Vudu customers with questions and/or problems with their Vudu service, there are also off-topic areas available within the Vudu Forums for users to chat with like-minded people, subject to the limitations below.

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Vudu marketing and advertising strategy

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  • NA9D
    replied
    Re: Vudu marketing and advertising strategy

    Originally posted by techm8n View Post
    I'd like to see Vudu advertise on freeway billboards, public transportation area (SF BART stations), train stations, bus stations, airports, on the side of buses, TV adverts, magazine ads, and newspapers.
    Yeah, so would I, but an ad budget like that costs a large amount of money. At this period of time in Vudu's growth progression spending these kinds of resources would likely be counterproductive.

    Right now, the best promotion for Vudu is Guerilla Marketing. We are the Guerillas. So it's up to us to advertise it and promote it. On top of that, I think getting the promotion and momentum from BestBuy is going to be big too.

    Leave a comment:


  • techm8n
    replied
    Re: Vudu marketing and advertising strategy

    I'd like to see Vudu advertise on freeway billboards, public transportation area (SF BART stations), train stations, bus stations, airports, on the side of buses, TV adverts, magazine ads, and newspapers.

    Leave a comment:


  • NA9D
    replied
    Re: Vudu marketing and advertising strategy

    Keep in mind that none of us know what the Vudu business model really is. For example, if Vudu sells just 50,000 boxes a year, they could still make some decent sales.

    Let's say the average box price is about $175 given the specials and all now. So that's $8.75 million. Now, let's say those 50,000 subscribers rent/purchase $10 worth of content per month. That's $500,000 a month in revenue or 6 million a year.

    This would make Vudu a $14 million a year business. Not huge, but a lot of companies that I deal with every day are that size or smaller. If you have the correct business plan, you can easily survive with that sort of sales dollar as a start-up. Additionally, any good venture capitalist knows that a new business will need about 5 to 7 years after startup to really begin to turn a profit. Vudu is only a couple years into this now and still has a ways to go. But if you've got a smart VC behind you and a good business plan, it's not an issue.

    So far my experience with Vudu is that they have a good business plan and a good set of VC backers.

    Now, in terms of advertising, it costs money. If you are making your business plan w/o spending the money on adverts, why do it. I too would like to see more, but Vudu just got into Best Buy a few months ago and that looks like it's beginning to do fairly well for them. I'd like to see Vudu start advertising on line at least on sites owned by the likes of Capable Networks and similar providers of tech based websites. It would be a good start.

    Leave a comment:


  • Citizen Erased
    replied
    Re: Vudu marketing and advertising strategy

    I agree 100% with this post. I love the product and wish the company well in what's sure to be a very lucrative (and extremely competitive) market space for many years to come. But right now I am concerned about the complete lack of marketing or advertising.

    Leave a comment:


  • techm8n
    started a topic Vudu marketing and advertising strategy

    Vudu marketing and advertising strategy

    Hey Vudu,

    I think you have the best downloadable movie rental service in the industry. Your architecture is miles ahead of everyone (Netflix, Blockbuster, etc.). But I'm concern of your marketing and advertising strategy. There isn't many people that know about the Vudu box. Only a small community of techie's like us.

    I only heard about Vudu when I browsed sites like EngadgetHD and CNet. You're in many other websites but that's now enough. You don't have the advertising presence/name like Netflix or Blockbuster. Netflix has an excellent strategy of partnering up with other vendors like LG, Roku, Tivo, Xbox, and Samsung.

    I hope you ramp up your advertising/marketing so you can win over some of the Netflix and Blockbuster subscribers.

    You have a great product and hope that Vudu can survive this poor economy.
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