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Please post all comments in English. When posting a comment in the Fandango at Home Forums, please conduct yourself in a respectful and civil manner. While we respect that you may feel strongly about an issue, please leave room for discussion.

Fandango at Home Forum Guidelines

The Fandango at Home Forums are designed to help viewers get the most out of their Fandango at Home experience. Here, Fandango at Home customers may post information, questions, ideas, etc. on the subject of Fandango at Home and Fandango at Home -related issues (home theater, entertainment, etc). Although the primary purpose of these forums is to help Fandango at Home customers with questions and/or problems with their Fandango at Home service, there are also off-topic areas available within the Fandango at Home Forums for users to chat with like-minded people, subject to the limitations below.

Please post all comments in English. When posting a comment in the Fandango at Home Forums, please conduct yourself in a respectful and civil manner. While we respect that you may feel strongly about an issue, please leave room for discussion.

Fandango at Home reserves the right to refrain from posting and/or to remove user comments, including comments that contain any of the following:

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Additionally, please keep in mind that although Fandango at Home retains the right to monitor, edit, and/or remove posts within Fandango at Home Forums, it does not necessarily review every comment. Accordingly, specific questions about Fandango at Home products and services should be directed to Fandango at Home customer service representatives.

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2. Email addresses, phone numbers, links to websites, physical addresses or other forms of contact information
3. "Spam" content, references to other products, advertisements, or other offers
4. Spiteful or inflammatory comments about other users or their comments
5. Comments that may potentially violate the DMCA or any other applicable laws
6. Comments that discuss ways to manipulate Fandango at Home products/services, including, but not limited to, reverse engineering, video extraction, and file conversion.

Additionally, please keep in mind that although Fandango at Home retains the right to monitor, edit, and/or remove posts within Fandango at Home Forums, it does not necessarily review every comment. Accordingly, specific questions about Fandango at Home products and services should be directed to Fandango at Home customer service representatives.

Terms of Use - User Comments, Feedback, Reviews, Submissions

For all reviews, comments, feedback, postcards, suggestions, ideas, and other submissions disclosed, submitted or offered to Fandango at Home, on or through this Site, by e-mail or telephone, or otherwise disclosed, submitted or offered in connection you use of this Site (collectively, the "Comments") you grant Fandango at Home a royalty-free, irrevocable, transferable right and license to use the Comments however Fandango at Home desires, including, without limitation, to copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and /or distribute such Comments and/or incorporate such Comments into any form, medium or technology throughout the world.
Fandango at Home will be entitled to use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any Comments you submit for any purpose whatsoever, without restriction and without compensating you in any way. Fandango at Home is and shall be under no obligation (1) to maintain any Comments in confidence; (2) to pay to users any compensation for any Comments; or (3) to respond to any user Comments. You agree that any Comments submitted by you to the Site will not violate the terms in this Terms of Use or any right of any third party, including without limitation, copyright, trademark, privacy or other personal or proprietary right(s), and will not cause injury to any person or entity. You further agree that no Comments submitted by you to this Site will be or contain libelous or otherwise unlawful, threatening, abusive or obscene material, or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam."

You grant Fandango at Home the right to use the name that you submit in connection with any Comments. You agree not to use a false email address, impersonate any person or entity, otherwise mislead as to the origin of any Comments you submit. You are, and shall remain, solely responsible for the content of any Comments you make and you agree to indemnify Fandango at Home for all claims resulting from any Comments you submit. Fandango at Home takes no responsibility and assumes no liability for any Comments submitted by you or any third-party.
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Vudu marketing and advertising strategy

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  • NA9D
    replied
    Re: Vudu marketing and advertising strategy

    Originally posted by techm8n View Post
    I'd like to see Vudu advertise on freeway billboards, public transportation area (SF BART stations), train stations, bus stations, airports, on the side of buses, TV adverts, magazine ads, and newspapers.
    Yeah, so would I, but an ad budget like that costs a large amount of money. At this period of time in Vudu's growth progression spending these kinds of resources would likely be counterproductive.

    Right now, the best promotion for Vudu is Guerilla Marketing. We are the Guerillas. So it's up to us to advertise it and promote it. On top of that, I think getting the promotion and momentum from BestBuy is going to be big too.

    Leave a comment:


  • techm8n
    replied
    Re: Vudu marketing and advertising strategy

    I'd like to see Vudu advertise on freeway billboards, public transportation area (SF BART stations), train stations, bus stations, airports, on the side of buses, TV adverts, magazine ads, and newspapers.

    Leave a comment:


  • NA9D
    replied
    Re: Vudu marketing and advertising strategy

    Keep in mind that none of us know what the Vudu business model really is. For example, if Vudu sells just 50,000 boxes a year, they could still make some decent sales.

    Let's say the average box price is about $175 given the specials and all now. So that's $8.75 million. Now, let's say those 50,000 subscribers rent/purchase $10 worth of content per month. That's $500,000 a month in revenue or 6 million a year.

    This would make Vudu a $14 million a year business. Not huge, but a lot of companies that I deal with every day are that size or smaller. If you have the correct business plan, you can easily survive with that sort of sales dollar as a start-up. Additionally, any good venture capitalist knows that a new business will need about 5 to 7 years after startup to really begin to turn a profit. Vudu is only a couple years into this now and still has a ways to go. But if you've got a smart VC behind you and a good business plan, it's not an issue.

    So far my experience with Vudu is that they have a good business plan and a good set of VC backers.

    Now, in terms of advertising, it costs money. If you are making your business plan w/o spending the money on adverts, why do it. I too would like to see more, but Vudu just got into Best Buy a few months ago and that looks like it's beginning to do fairly well for them. I'd like to see Vudu start advertising on line at least on sites owned by the likes of Capable Networks and similar providers of tech based websites. It would be a good start.

    Leave a comment:


  • Citizen Erased
    replied
    Re: Vudu marketing and advertising strategy

    I agree 100% with this post. I love the product and wish the company well in what's sure to be a very lucrative (and extremely competitive) market space for many years to come. But right now I am concerned about the complete lack of marketing or advertising.

    Leave a comment:


  • techm8n
    started a topic Vudu marketing and advertising strategy

    Vudu marketing and advertising strategy

    Hey Vudu,

    I think you have the best downloadable movie rental service in the industry. Your architecture is miles ahead of everyone (Netflix, Blockbuster, etc.). But I'm concern of your marketing and advertising strategy. There isn't many people that know about the Vudu box. Only a small community of techie's like us.

    I only heard about Vudu when I browsed sites like EngadgetHD and CNet. You're in many other websites but that's now enough. You don't have the advertising presence/name like Netflix or Blockbuster. Netflix has an excellent strategy of partnering up with other vendors like LG, Roku, Tivo, Xbox, and Samsung.

    I hope you ramp up your advertising/marketing so you can win over some of the Netflix and Blockbuster subscribers.

    You have a great product and hope that Vudu can survive this poor economy.
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