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The Fandango at Home Forums are designed to help viewers get the most out of their Fandango at Home experience. Here, Fandango at Home customers may post information, questions, ideas, etc. on the subject of Fandango at Home and Fandango at Home -related issues (home theater, entertainment, etc). Although the primary purpose of these forums is to help Fandango at Home customers with questions and/or problems with their Fandango at Home service, there are also off-topic areas available within the Fandango at Home Forums for users to chat with like-minded people, subject to the limitations below.

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Theater to Home Premieres - Rent Option but no Buy?

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    Theater to Home Premieres - Rent Option but no Buy?

    As sad as it that Studios have had to resort to these steps, COVID-19 has forced Studios to stream some movies on the same day as their theatrical release. So far, the first 4 movie up is Disney/Pixar's "Onward", and Universals "Invisible Man", 'Hunt", and . .. "Emma"(?) I think.
    Anyway, "Onward" seems to have a buy option, but no rent option. Honestly, for $20, Im A-Okay with buy. But oddly, the Universal movies only have a Rent option. . . . . . . AT $20 FOR 48 Hours
    Does anyone know if this is a glitch? Are they going to have a buy option. I understand the scariest part to all this for the Studios is that normally they could rake in $100 easy for one family to view a movie at the theater once, not to mention revisits. Now they're being forced to sale/stream a move at $20 to a family who very well could have 6 family members. I get they need to weigh their options. So are they basically providing a $20 option to Stream-Rent now, in place of going to the theater, and then provide a buy option 3 months later?

    #2
    Yes, I think you've nailed it. I know I'm not renting a movie at home for $20. I will wait to buy at the same price or less.

    Comment


      #3
      Originally posted by varxtis View Post
      As sad as it that Studios have had to resort to these steps, COVID-19 has forced Studios to stream some movies on the same day as their theatrical release. So far, the first 4 movie up is Disney/Pixar's "Onward", and Universals "Invisible Man", 'Hunt", and . .. "Emma"(?) I think.
      Anyway, "Onward" seems to have a buy option, but no rent option. Honestly, for $20, Im A-Okay with buy. But oddly, the Universal movies only have a Rent option. . . . . . . AT $20 FOR 48 Hours
      Does anyone know if this is a glitch? Are they going to have a buy option. I understand the scariest part to all this for the Studios is that normally they could rake in $100 easy for one family to view a movie at the theater once, not to mention revisits. Now they're being forced to sale/stream a move at $20 to a family who very well could have 6 family members. I get they need to weigh their options. So are they basically providing a $20 option to Stream-Rent now, in place of going to the theater, and then provide a buy option 3 months later?
      Unfortunately, no glitch. Universal wanted to release The Invisible Man, Emma, and The Hunt as rentals only. Lionsgate is also following this formula by releasing I Still Believe next Friday as a rental only.

      Aside from these three films, all other movies (including Onward) being released immediately following their cinematic debut will be available to purchase. My guess is Lionsgate and Universal will cave and allow their films to be available for purchase soon. I've read a lot of complaints about the $20 rentals. Kudos to the other studios for allowing the films to be available for purchase.

      Comment


        #4
        I was thinking a lot about this last night, and I actually legitimately do feel bad for studios. . . I get why its $20 for "Rental". But psychologically, the terms "Movie Rental" coupled with "$20" just doesn't add up, and we resist it. It'd be like gas going from $3 a gallon to $17 over night. Obviously this is not an effect to all "Rentals", and just a select few, but hopefully you get my point.
        So, One family could easily spend a couple Hundred dollars on just one or two movies in theater within a single month (not counting concession stand stuffs), and then $60 for those same two movies when they're available for 4K/Digital. Lets round that to $260. Now COVID-19 comes around and suddenly that family is saying they'll only be willing to spend $40 for those movies in Digital. That's a good $220 loss just on that one family.
        Even though many of us are being financially impacted by this situation, if we look at it. . . $20 for a pass to see a theatrical release movie as many times as we want for 48hr isn't so bad. It's the terminology I think that's a hang up for me, "Rent". I know that the mind also compares "Theater" itself vs the livingroom theater. In many cases it may be a big difference. But with Last years Black Friday deals selling 72" Samsung TVs for $900-$1k, most of us have pretty sufficient home "Theaters" with surround sound and big screens. Maybe if they added a different category and didn't use "Rent/Rental"? "From Theater to stream" or something? It'd be new, so a persons mind wouldn't be able to reject it outright. Obviously we as the public will always have a reason to complain. But big budget blockbusters live from our sales. If we don't give them what they need. . . it won't be COVID-19 that kills Marvel movies. . . it'll be us.

        Comment


          #5
          It is a lot of money to pay for a rental for those of us living alone and hardly ever go to the theater.

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          Comment


            #6
            Originally posted by lujan View Post
            It is a lot of money to pay for a rental for those of us living alone and hardly ever go to the theater.

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            It's quite obvious you are not the target audience.

            Comment


              #7
              From the numbers it seems the $20 rentals are unpopular while Disney's wise move to set purchase price to 20 bagged them alot of money.

              Even if you remove the Disney Pixar quotent from the equation the writing is on the wall that studios cannot rely on expensive rentals to replace lost theatrical tickets as it seems viewers are content waiting for the titles to move to purchase or cheap rental. $20 early purchases are a win for the customer and popular but the studios miss the double dip of theater ticket sales then home video revenue.

              If theaters don't come back to full strength it will be very painful for this industry.

              The data I refer to is contained in an indiewire article posted this week.

              Comment


                #8
                Yeah, I bet this will lead studios to mostly delaying new movie releases to theaters after this pandemic is over, rather than offering them as rentals. It's possible they might reduce the rental price at some point, but I doubt it.

                Comment


                  #9
                  For perspective, just a few years ago theater rentals were $500 a pop for week of release home viewing.

                  Studios tried (briefly) a $50 price point, but theaters basically said no.

                  COVID-19 has taken theaters out of the equation, and $20 is the new "in theater" price point that's being tested.

                  You can expect a $20 rental for the theater window, then a traditional cheaper rental + purchase option after the theater window is over.

                  For most people if you have at least 2 people, $20 is cheaper than going to the theater. If you're a single person living in a major city, $20 is cheaper than a ticket + parking. If you're a single person living in the suburbs and have a theater with free parking, $20 is going to feel like an increase in price.

                  Comment


                    #10
                    Interesting that some studios are now offering purchases of new "in theater" movies for $15 and $20, such as The Way Back from Warner Bros and Call of the Wild from Disney. Universal Studios is going to have to allow purchases to compete, I would think.

                    Comment


                      #11
                      Originally posted by varxtis View Post
                      As sad as it that Studios have had to resort to these steps, COVID-19 has forced Studios to stream some movies on the same day as their theatrical release. So far, the first 4 movie up is Disney/Pixar's "Onward", and Universals "Invisible Man", 'Hunt", and . .. "Emma"(?) I think.
                      Anyway, "Onward" seems to have a buy option, but no rent option. Honestly, for $20, Im A-Okay with buy. But oddly, the Universal movies only have a Rent option. . . . . . . AT $20 FOR 48 Hours
                      Does anyone know if this is a glitch? Are they going to have a buy option. I understand the scariest part to all this for the Studios is that normally they could rake in $100 easy for one family to view a movie at the theater once, not to mention revisits. Now they're being forced to sale/stream a move at $20 to a family who very well could have 6 family members. I get they need to weigh their options. So are they basically providing a $20 option to Stream-Rent now, in place of going to the theater, and then provide a buy option 3 months later?

                      No it's not a glitch I just finished calling the 800 number customer service for Vudu and they told me that the rental price $19.99 for 48 hours are they insane I've never rented any movie more than $6 and if I bought a movie I would pay $14.99 to maybe $16 but never $20 now I understand because they coronavirus that they are losing business so I'll be willing to pay $19.99 for Greenland not to rent it for $19.99 for 48 hours nope will never happen you would think they need the money but they're trying to rip you off by renting it for that price then selling it later for a little lower option to buy that's insane

                      Comment


                        #12
                        Originally posted by SirSlim777 View Post


                        No it's not a glitch I just finished calling the 800 number customer service for Vudu and they told me that the rental price $19.99 for 48 hours are they insane I've never rented any movie more than $6 and if I bought a movie I would pay $14.99 to maybe $16 but never $20 now I understand because they coronavirus that they are losing business so I'll be willing to pay $19.99 for Greenland not to rent it for $19.99 for 48 hours nope will never happen you would think they need the money but they're trying to rip you off by renting it for that price then selling it later for a little lower option to buy that's insane
                        Vudu doesn’t set the price in terms of the Theater at Home films. If you look elsewhere (iTunes, Google Play, FandangoNow), it’s the same price. With these films, the studio sets the price and doesn’t allow a purchase option until a date set forth by them. We happily paid the $19.99 price to rent Greenland this past weekend, because it’s cheaper than having to pay for two movie tickets.

                        The option to purchase won’t be there until around 2-3 weeks before the film hits DVD and Blu-ray, which probably won’t be until late March.

                        Comment


                          #13
                          Originally posted by thelastshot2011 View Post

                          Vudu doesn’t set the price in terms of the Theater at Home films. If you look elsewhere (iTunes, Google Play, FandangoNow), it’s the same price. With these films, the studio sets the price and doesn’t allow a purchase option until a date set forth by them. We happily paid the $19.99 price to rent Greenland this past weekend, because it’s cheaper than having to pay for two movie tickets.

                          The option to purchase won’t be there until around 2-3 weeks before the film hits DVD and Blu-ray, which probably won’t be until late March.
                          How was "Greenland"? It looks interesting after watching the trailer.

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                          Comment


                            #14
                            Originally posted by lujan View Post

                            How was "Greenland"? It looks interesting after watching the trailer.

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                            I really enjoyed it! It’s a lot more character-driven than what I expected it to be...

                            Comment


                              #15
                              Originally posted by Taxitodd View Post

                              It's quite obvious you are not the target audience.
                              Honestly, it shouldn't matter. I can go to the theater here and pay $5 to see a movie, if I go to AMC it's like $8, are our theaters are open. I find it a bit odd they would have such a high rental price. I could either go out for $5 or sit on my couch for $20. They know many are refusing to go out, and they are using it as a way to recoup what they are losing at the theaters. I understand their logic, but I still hate having such a high rental price. I could see $10 for a rental, then also providing a purchase option for the higher amount. Just me though.

                              Comment

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