Hi Vudu team, I think the PURCHASED HDX button in the app is an improvement over displaying a price as previously.

But I would recommend since the title ownership is already displayed in a different area that the text on the button read something along the lines of 'Upgrade to UHD' if the title is owned in hdx. And if owned in SD can say 'Upgrade Quality'.

Since the purpose of the button is there is to sell upgrades this would make far more sense to me.