UltraViolet Market Trends:

[echopulse]

Re: UltraViolet Market Trends:

NPD Group has a new report with some interesting statistics concerning VOD.

"Transactional VOD use upped 4% to 18% compared to the same period last year."

I think this is largely due to the studio's including UV rights with almost every disc sold. When people redeem those titles, that get's them in the UV ecosytem, and thus more likely to buy or rent from a VOD provider.

[LuzRinggold]

Re: UltraViolet Market Trends:

I think you misunderstood my whole point. I was merely pointing out that that vudu is the only MAJOR VOD STOREFRONT that is available on all platforms, and almost every consumer electronics device on the market. CinemaNow, BlockBuster Now, M-Go, and all the other ones are not major VOD storefronts. CinemaNow isn't available on nearly as many devices as vudu, and MGO and BlockbusterNow are available on very few devices with the exception of computers and IOS/Android devices.

Perhaps, but again...your original statement was that Vudu was the only one on all platforms and that is not true. They support more devices than CinemaNow and M-Go, that is a true statement. Keep an eye on M-Go...they are new but seem to be wanting to grow very fast. If Best Buy would sell CinemaNow to a company that is in a better position to invest in their growth then they too could easily become a much larger player in the VOD and UV game.

If Amazon ever joins UV then they could become a larger UV player than Vudu almost overnight (maybe). They were supposed to be UV compatible, but for some reason changed their mind.

[echopulse]

Re: UltraViolet Market Trends:

I think you misunderstood my whole point. I was merely pointing out that that vudu is the only MAJOR VOD STOREFRONT that is available on all platforms, and almost every consumer electronics device on the market. CinemaNow, BlockBuster Now, M-Go, and all the other ones are not major VOD storefronts. CinemaNow isn't available on nearly as many devices as vudu, and MGO and BlockbusterNow are available on very few devices with the exception of computers and IOS/Android devices.

[LuzRinggold]

Re: UltraViolet Market Trends:

I wasn't talking about CinemaNow. I was trying to compare major VOD storefronts, iTunes, Amazon Instant, and Vudu. These are the ones that almost everyone knows about. The average joe has never heard of CinemaNow, but everyone knows about iTunes, Amazon, and more and more poeple are finding out about vudu.

I understand, but the statement that was made in your original post was not true. If Average Joe had read your post then they would assume that Vudu is the only VOD company doing UV and they would wonder why bother...why invest in building up a video library in the cloud when I can only access it through one company's interface? What would happen if that company closed down? How then would I watch my movies in the cloud?

I first found out about CinemaNow before Vudu and started using them about six years ago...maybe longer. The Blu-ray device that I had purchased came with the CinemaNow app loaded on it and about six months later I bought another Blu-ray that had both CinemaNow and Vudu on it.

UV is not Vudu...but Vudu does support UV along with CinemaNow, M-Go, Flixster, Kaleidescape, Barnes & Noble Nook, and I think there are also services by Paramount and Sony. Other countries like Canada, Australia, and the UK probably have their own companies. Just so we're clear on this, UV is not limited to Vudu, although Vudu is probably the leader of the pack.

Of course VOD is MUCH bigger than the companies mentioned above, Netflix, and Amazon. You also have Hulu, YouTube, LoveFilm, Voddler, Blockbuster, and Flickr just to name a few. And of course all cable and satellite providers offer VOD, but I assume we're talking about internet-based companies. Just remember that VOD is not limited to internet. Oh, and MovieLink and Vongo are two of the VOD companies that failed. We're still waiting on something from Disney.

[echopulse]

Re: UltraViolet Market Trends:

I wasn't talking about CinemaNow. I was trying to compare major VOD storefronts, iTunes, Amazon Instant, and Vudu. These are the ones that almost everyone knows about. The average joe has never heard of CinemaNow, but everyone knows about iTunes, Amazon, and more and more poeple are finding out about vudu.

[Speedaddict81]

Re: UltraViolet Market Trends:

Both CenemaNow and M-Go are competitors of Vudu and are compatible with IOS and Andriod. Keep in mind that M-Go is still new, but they do support a tablets running Andriod 4.0 and up and IOS 6.x and higher.

Yeah...both of those are UV.

[LuzRinggold]

Re: UltraViolet Market Trends:

I just thought of something else. Vudu or UV is the only video service that's available on IOS, and Android platforms.

This is not a true statement. While Vudu may be considered as the leader, there are a couple of others that I am aware of. Both CenemaNow and M-Go are competitors of Vudu and are compatible with IOS and Andriod. Keep in mind that M-Go is still new, but they do support a tablets running Andriod 4.0 and up and IOS 6.x and higher.

[echopulse]

Re: UltraViolet Market Trends:

I just thought of something else. Vudu or UV is the only video service that's available on IOS, and Android platforms. Amazon Instant is only available on Kindle devices, or rooted android devices, since it's not in the Play store. Another win for UV!

[Walter-S_North_Carolina]

Re: UltraViolet Market Trends:

Here is a fairly recent article:

http://blog.cd-info.com/2013/04/more...g-ultraviolet/

two million new users in three months.

Okay. Assume this is on a growth trajectory. Next three months see three million (@14 in July), and after that four million (@ 18 million in November). By the end of 2013, UV will have doubled its membership to 20 million. If it really takes off, it could be difficult to estimate.

thx.

[Walter-S_North_Carolina]

Re: UltraViolet Market Trends:

There was an article last week that said that DECE will begin reporting redemption numbers in the near future, and I hope they include D2D in the figure. We could definitely see a better picture of the competition with iTunes when that happens.

Ohh, how exciting!



I wonder... Pls let me know if you find out. Thank-you.

Just to speculate, lets say on any given day iTunes does 1500 EST transactions of movie titles.

On the same day UV e-vendors do 150 EST transactions, but at the same time redeem 2700 Digital Copies and 9450 D2D titles. iTunes wins the EST market, but who cares at that point.

[johnmccann1976]

Re: UltraViolet Market Trends:

Here is a fairly recent article:

http://blog.cd-info.com/2013/04/more...g-ultraviolet/

[echopulse]

Re: UltraViolet Market Trends:

There was an article last week that said that DECE will begin reporting redemption numbers in the near future, and I hope they include D2D in the figure. We could definitely see a better picture of the competition with iTunes when that happens.

[Walter-S_North_Carolina]

Re: UltraViolet Market Trends:

That would be a big deal if they aren't factoring in the D2D transactions, but we don't know if that is the case.

the point being, UV holds a 100% market share on the D2D market. They are owning the lionshare of the Digital Copy market, as is reflected in a walk down the movie aisle of any retailer of your choosing.

These two facts were not reflective in the report. If the gross sales were reflective in the numbers I do think is missing the point that UV has carved out its place and stands unrivled. This being a 100% lock on the D2D market and the lionshare of the Digital Copy market.

EST is not the only thing UV does and in the UK, only a very small part. In the US, although EST is a part of UV, it is not the largest source egress into the ecosystem. As I understand it, the US is the same as the UK in this respect. The redemption of Digital Copies is the largest, by far.

So it is not a good report on which to base the success of UV on. It is just a report on the raw sales numbers of iVoD and EST.

I think what you are looking for is a report on the success of UV.

For me the metric would be the daily high water mark of simultaneous playbacks (i.e. on the past day, what is the most number of people who were watching UV titles at the same time?). However, even this number would exclude people who have downloaded copies of their UV titles and are watching them from local storage. Still, I have to believe this number has been ramping up significantly in the past 12 months and is likely to see an even sharper increase in the next twelve months.

Another metric which would be interesting to know is how many UV titles have been put into individual's rights lockers?

We know just over 18 months ago, this number was zero. I have about 125. I know that. If we add yours, We can get within striking distance of 500. If we add everyone else’s, it has to be in the millions. Not bad numbers considering most of these numbers will not show up on an EST market report. At least none of my 125 will.

[echopulse]

Re: UltraViolet Market Trends:

That would be a big deal if they aren't factoring in the D2D transactions, but we don't know if that is the case.

[Walter-S_North_Carolina]

Re: UltraViolet Market Trends:

...one other thought.

These market reports are not factoring in people who buy combo packs and subsequently redeem a UV code into their rights locker, as that is not an EST purchase.

As I understand it, this is the principle way UV is being utilized both in the US and in the UK.

Also, this does not take into account the third method UV is use (EST & Digital Copy being the other two), which is D2D conversions.

Just saying UV is not doing well in EST does not factor in that UV is dominating the Digital Copy business and is the sole route to D2D consumers have available to them. In my estimation, that is a big oversight.