Vudu Forum Guidelines

Vudu Forum Guidelines

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The Turn of the Tide:

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    The Turn of the Tide:

    Ultimately, this move can be seen as the first salvo in a much larger war. Apple has always gone its own way, and dominates digital movie sales and the rental market pretty heavily. What Apple doesn't do well, though, is play well with others.

    By cutting off the flow of digital-copy redemption cash, Fox and the rest of the industry applies pressure to Apple to join the club. I think we're looking at the end of disc-based digital copy in the next two or three years. UltraViolet is here and it works, and there's little reason to spend the money encoding and preparing, and then pressing the DVDs (and paying Apple the activation fee), when there's an easier method that works, and has playback applications on every platform, including Apple. Once the Common File Format launches later this year, any device should be able to download UV content for local playback when the internet isn't accessible. This removes the last obstacle to UV standing on an equal footing with iTunes in terms of usability.
    -Jeff Kleist / Home Media Magazine 5/9/13

    This has been an exciting year for anyone who is an enthusiast of the UV digital locker system. It was obvious that Ultraviolet had become the preemptive choice for digital copy. Although the EST numbers were still held in-mass by Apple via iTunes, they were squeezed out of the digital copy market in q1-13.

    Here we are in q2-13, and the Vudu iOS app updates to version 2.0 and includes downloads. It can now stream and/or download, something that can not be done via iTunes.

    It seems as though Apple picked a fight out of arrogance with the entertainment industry in an attempt to corner the market. The counter punch has been landed and it looks like the tide has started to shift with UV holding the high ground going forward.

    Apple accepting UV standards will make them another commodity player in a uniform market. This is something they have been fighting as it will be an admission that their attempt to corner the EST market has failed. However, it seems inevitable at this point.

    The future looks very bright for those of us who have been early adopters with investment of time and money in the UV digital locker ecosystem.

    Comparing it to Bluray vs. HD-DVD, well we are the ones with the deep Bluray Disc collections just before the last HD-DVD gets run through the presses

    Re: The Turn of the Tide:

    I like what I am reading here! Thanks for sharing.