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New UV Vendor: Target Stores

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    New UV Vendor: Target Stores

    News Flash courtesy of E55KEV

    One more link:
    http://www.rapidtvnews.com/index.php...t-service.html

    I brought this thread over to the UV side of the house since it has a big effect for DECE.

    We now have the top three retailers in the country (Wal-Mart, Target, & Best-Buy) with UV iVoD service offerings, subtracting the drug stores, home improvement stores, and grocery stores.

    The effect this will have on the supply chain can not be understated. These retail purchasing agents are the ones the studios need to sell their packaged media to. All three will be demanding UV compliance.

    Can you imagine the frosty atmosphere when purchasing agents from Target sit down to hammer out a deal for the next big purchase from Disney Studios?

    The questions I am looking to have answered are will they have a D2D program, and how good is their HD playback.

    #2
    Re: New UV Vendor: Target Stores

    Interesting.

    BestBuy and Target presumably won't be happy with selling movies redeemable through competitors WalMart and Amazon.

    And both must view WalMart's Vudu platform as a success.

    Comment


      #3
      Re: New UV Vendor: Target Stores

      I think you are reading too much into this. Yes, these three retailers are the biggest sellers of packaged entertainment. But they are nowhere near close to being the top digital retailers. The biggest digital stores for movies are iTunes,
      Amazon Instant, and the XBox Video Store. Vudu and CinemaNow don't even have 10% of the sales that the top 3 have. And the packaged media market is totally separate from the digital market. Wal-mart and Target are not going to stop carrying Disney titles if Disney refuses to adopt UV. Disney will join when consumers demand it, not when retailers do.

      Comment


        #4
        Re: New UV Vendor: Target Stores

        Originally posted by echopulse View Post
        I think you are reading too much into this. Yes, these three retailers are the biggest sellers of packaged entertainment. But they are nowhere near close to being the top digital retailers. The biggest digital stores for movies are iTunes,
        Amazon Instant, and the XBox Video Store. Vudu and CinemaNow don't even have 10% of the sales that the top 3 have. And the packaged media market is totally separate from the digital market. Wal-mart and Target are not going to stop carrying Disney titles if Disney refuses to adopt UV. Disney will join when consumers demand it, not when retailers do.
        Well put. However, with the DigitalCopy market all but deadlocked by UV now, it feels like "checkmate" is close to being called. EST numbers are one thing. UV has locked-up, boxed-up, and put a bow on the DigitalCopy market, leaving them on the high ground for future growth.

        You rightly indicate that Disney will join when their consumers demand it. However, they do not sell to people. They sell pallets of product to retail purchasing agents. In the world of supply chain, the producers do not sell to consumers. They sell their product to retail purchasing agents.

        I see your point, but feel this may well be a tipping point. With Disney Studios having to face the top three wholesale buyers of their home entertainment products with all three operating UV store fronts, I think it will be a massive amount of pressure to explain why they are the sole studio not able to offer a UV product.

        This is just speculation on my part though.

        Comment


          #5
          Re: New UV Vendor: Target Stores

          There's a Variety article up discussing Target Ticket: http://variety.com/2013/digital/news...ve-1200606762/

          It mentions that an account can have up to 20 profiles, to allow for detailed family control. Which is interesting.

          Disney is expressly listed as a partner. Which might be interesting. Could just mean you could buy titles on the Target Ticket site, or maybe it will be a redemption partner at some point for digital copies.

          I can't help but think about the EA/Steam fight over directing happy customers to a (perceived) competitor. I don't blame Target (or BestBuy, or WalMart, or Amazon, or ...) from getting antsy funneling digital business to Apple, or Vudu, or whoever. And maybe all these competing services are a good thing, and show the value of an underlying UV locker.

          But in my extended family, I've sold Vudu as "the Netflix of movies we own" without going into the factual mess that is UV. I remain a happy Steam customer who is vaguely annoyed at the prospect of maintaining a different PC gaming "locker" (there's no UV for games). While I've played around with all the different UV apps (including the atrocious Paramount Movies apps for Xbox and Windows 8), I haven't bogged down any of my family members with that noise (except Flixster, where necessary).

          I also find it interesting that the major brick and mortar sellers of packaged media (WalMart, Target, BestBuy) all seem more interested in UV than the big sellers of digital media (Apple, Amazon, Microsoft, Google). Sony, with its 4K titles, seems to be belatedly coming to the party...which is just odd. Is this just a case of studios being more comfortable making content available to retailer-run environments rather than studio run ones?

          Oh well. I think I'll just D2D Stargate and make some popcorn.

          Comment


            #6
            Re: New UV Vendor: Target Stores

            Stargate


            Whoosh O--------> Poof....


            Good movie.


            IMHO, disney will come to the realization that it is administratively beneficial to join DECE then juggle siloed deals with their three big retailers, all of who will be running DECE outlets. Trying to do it via DC+ is just plain silly.

            Comment

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