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DRM in the Twenty First Century:

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    DRM in the Twenty First Century:

    The concept of digital rights of purchased content has been around for about 30 years and has come to be known as DRM.

    Recently, DRM has a new breed of format known as Instantaneous Cloud Media.

    LINK:
    http://en.wikipedia.org/wiki/Digital...us_cloud_media

    Several people have expressed concern with their comfort with DRM in this format. Personally, I do not but was wondering what everyone else thought.

    My opinion is it has many advantages for me as a consumer and for a modern lifestyle, is the best fit for content delivery.

    #2
    Re: DRM in the Twenty First Century:

    There are a few things to consider.

    First and foremost is the availability of consistent high-speed internet. While broadband penetration has come a mighty long way in the past decade, there are still large pockets of the country where it isn't available. Even if these people have enough bandwidth to stream music, streaming movies is an entirely different beast and requires way more bandwidth.

    Second is infrastructure availability. Have you ever looked at Twitter during a Netflix outage? It.is.INSANE. You would think people just got their lights cut off. With cloud based media, there's always the possibility that either your internet or the content provider is unavailable. Few things will frustrate a user more than sitting down to enjoy that newly purchased movie, only to find out they can't watch it due to an internet or provider outage.

    Another thing to consider is the concept of "ownership". When you buy physical media, you can hold it. It's not "somewhere"; it's in your hand. This is a big deal for some.

    Finally, and this is going to be an issue for a long time to come, data caps. It's all fun and games until you realize you can't stream movies because you are over your cap. Streaming a movie that's ~10GB (HDX) is fine as long as you are not watching movies all the time.

    Personally, I love the convenience of the cloud. Disc based media is something I rarely enjoyed, due to the sheer lack of portability. I also had a hard drive failure a couple of years ago that completely wiped the digital movie collection I spent over a year building (ripping discs, LOOOONG conversion processes, etc.). To be fair, as an IT professional, I should have known to create a backup.

    However, I do have my reservations. Right now, I cannot watch my movies unless I am connected to the internet, even if I download the file to my PS3/Android device. Ideally, I would like to have the movies I watch the most saved off-line and not using any bandwidth to stream, so that I only have to use bandwidth for things like new releases or the random movie I forgot about and suddenly want to watch. For UV to really get to the next level, they need to provide true off-line viewing asap.

    Comment


      #3
      Re: DRM in the Twenty First Century:

      My biggest concern with DRM was how limiting it was. I have a few songs from before Itunes went DRM free that they no longer offer so they are stuck with DRM. I can't use them with any other program than itunes. I think the cloud bases services and UV in general really go a long way to remove that problem. Sure, I can't use the files I download in toast, but having the movies available through multiple services and on multiple platforms alleviates the reasons I was using
      Toast in the first place.

      All that being said I still think DRM doesn't really do much to prevent pirating. Pirates aren't the ones buying the movies in the first place from Vudu or Itunes. Either they are the people distributing pirated copies in which case they are using physical discs to make a drm free digital copy or they are the people downloading these DRM free copies. It only takes 1 DRM free copy to get spread around.

      Comment


        #4
        Re: DRM in the Twenty First Century:

        The Common File Format will solve issues with internet speed. It may take longer to download, but you will only have to download it once. And you will be able to download the file on bit torrent as well.

        CFF 1.1 was just formalized, on Nov. 15th, so it looks like there was a recent conference with the major players. The PDF says the format will be launched in Q1 2014, so it's been delayed yet again, but looks like significant progress. I suspect an official announcement at CES.

        http://www.uvvuwiki.com/index.php?title=Main_Page

        A lot of people claim that piracy is prevalent because legal streaming options aren't available. We know this is false in the US, but streaming services overseas are very limited. The only major UV service available outside of North America is flixster. In Canada they have CinemaNow and Flixster. We also know that piracy has gone way down in the US, and in foreign countries it is way up. Maybe if services were available elsewhere, it would affect piracy levels.

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          #5
          Re: DRM in the Twenty First Century:

          I don't expect movies to be DRM free for quite some time, if ever, especially for major studio releases. Movies (and games) simply cost too much money to make. The risk is just too big. Albums don't have $100 million+ budgets; films and games do. Also, there's no "live show" to make up for potential piracy. If a movie tanks at the box office/home release, that's it. The studio takes it on the chin. There aren't many ways to make it up.

          I'm in no way defending it (I love DRM free), but I can see the reasoning. In that regard, I think UV is the middle ground. The user gets what they want (movies available on multiple devices at any time) and the studios get what they want (control over the digital distribution).

          As I mentioned before, true off-line viewing is the key to getting UV to the next level, and it looks like we are getting closer.

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            #6
            Re: DRM in the Twenty First Century:

            There are two subjects occurring in this thread. I like both and want to participate in both in one comment:

            1) DRM vs. DRM Free playback.
            -It does seem clear there is a large chunk of consumers who have adopted digital playback of illegal copies for the convenience of having it available at their fingertips and at a time of their choosing. This goes for both TV content and movie industry content.

            IMHO, these people will gladly elect DRM playback via an instantaneous streaming provider due to it being stupid easy to do. There is no investment in time, no storage, no client server administration. Just a few clicks on a remote.

            However, there will remain a core of people who refuse to move to DRM from illegal sources. For these hard core folk, the investment in time, hdd storage, and client server administration is of little consequence.

            2) DRM of Instantaneous streaming media does have the flaws mentioned. However, ubiquitous broadband internet is here. Rural areas are often left out, this is true, but that constitutes a small percent of the overall market. As to outages, I fail to see the point since MSO cable operators are often plagued with outages and a satellite provider has a hard time maintaining signal in a rain storm. I see no difference with an outage from DRM instantaneous streaming playback.

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