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Vudu marketing and advertising strategy

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    #16
    Re: Vudu marketing and advertising strategy

    @htheater,

    You bring up a lot of good points, but I'd like to correct a few misperceptions on your part:

    - You are correct in that Vudu does not get the full cost of the box from Best Buy as there is a Best Buy markup there. But as stated, the Markup isn't that high. Even if we assume a 10% markup, that is still only about $10 to $20 depending on the current selling price. And given the fact that Vudu sells the box on their website for the full price with nothing going to anyone else, I don't think my average for the boxes over the last year is that far off.

    - As for the BestBuy movie credits - I believe those are being footed by BestBuy which is one reason they expire. I'm not certain of this but I believe that to be the case.

    - As for your comments about how Vudu's revenue stream from movie rentals doesn't take into account the money they have to pay studios, etc. - no kidding. I'm not talking profits here - merely revenue.

    I have what I feel are pretty good reasons to believe that the total box number of Vudus out there is getting close to 50,000. It's some amount of speculation but I think my estimates are not all that far off.

    As for Best Buy, I've heard scuttlebutt for some time that they were very interested in the box. It first rolled out at Magnolia only stores which Best Buy owns. Then as Vudu got their retail distribution model established and staffed, they rolled it out to more and more stores.

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      #17
      Re: Vudu marketing and advertising strategy

      Originally posted by NA9D View Post
      I have what I feel are pretty good reasons to believe that the total box number of Vudus out there is getting close to 50,000. It's some amount of speculation but I think my estimates are not all that far off.
      I've noticed the number of new forum posters are increasing at a good clip.

      There are now over 3500 registered forum users.

      I think there's an argument to be made that an implicit correlation between the number of registered forum uses and the number of sold boxes exists.

      If you took Shultzy's 50,000 guesstimate (or WAG) number that would make it around what? about 15 boxes per registered forum user.

      It been stated multiple times by VUDU staff, that forum posters don't nearly represent the total number of VUDU owners.

      Put that in your pipe and smoke it awhile.

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        #18
        Re: Vudu marketing and advertising strategy

        Originally posted by HeadHodge View Post
        I've noticed the number of new forum posters are increasing at a good clip.

        There are now over 3500 registered forum users.
        I read 5,305 on the forum home page.

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          #19
          Re: Vudu marketing and advertising strategy

          Originally posted by htheater View Post
          I read 5,305 on the forum home page.
          That works perfectly for Hodge math - 5,305 > 3,500. You'll get used to it after a while...... then again, he gets dyslexic when he's been drinking.

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            #20
            Re: Vudu marketing and advertising strategy

            Originally posted by Nded View Post
            That works perfectly for Hodge math - 5,305 > 3,500. You'll get used to it after a while...... then again, he gets dyslexic when he's been drinking.
            Although I agree with your assesment, if I go to Members List it shows 3940 Members

            But the good news is that if the number is 5305 then Shultzy was wrong and the number of boxes sold should be: 79,575!!!

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